When your customers have an issue with a service or product, it is critical to deal with the matter promptly with as much concern for their satisfaction as possible. The second most important thing to do is to follow-up with your customer after the problem is solved.
Whether you give them a call, send them an email, or provide them with a feedback survey, this effort will be instrumental in letting your customers know that you care about their patronage. It will also let your employees know that customer satisfaction is a top priority. Besides demonstrating your concern, asking your customer for feedback can provide invaluable information to improve customer service and other internal processes.
Think of customer issues as both a chance to solve a problem and an opportunity to gain a lifelong customer. Treating all customer issues as an opportunity for learning, future decisions, and the way you grow your business will reflect a client-driven process and set you apart from your competition.