The Straight & Arrow Boutique Is Not Your Typical Shopping Experience
Life happens. After 15 years of running a home photography business, Allison Dupre knew it was time for a change, but it wasn’t a quick process. She often thought about operating a clothing boutique, and along with her husband Josh, they put a 2-year plan into place to make it happen. Then came the 2020 pandemic shutdown; two years became six months. With some intense research and quick trips to the United States to acquire merchandise, her former photography studio became the Straight & Arrow Boutique.
The Best of Both Worlds
This home-based business differs from most because Allison’s boutique operates on her acreage in a facility separate from her house. It’s the best of both worlds, with a bit of separation but right at home at the same time.
Selling the Experience
While her own experience operating a business, especially a women’s clothing boutique, is different from most, the extraordinary experience that treats Straight & Arrow customers just as unique. “It’s all about the experience,” says Dupre. “It’s a quiet, rural setting, away from the typical store-fronts and the busier streets and sidewalks that go with them.”
Building Relationships is Job One
Allison puts building relationships with her customers as the key to success. Straight & Arrow provides a quiet, almost intimate atmosphere for shoppers to peruse and purchase from a unique array of women’s clothing labels, fashion accessories, some home décor, and even a little chocolate.
Since Straight & Arrow opened, Allison has been overwhelmed by the support and encouragement of the community. While regular customers hail from Lac La Biche and Plamondon, it’s not unusual to greet those from St. Paul or Edmonton, many of them learning about the store through word of mouth or social media.
Visit the Straight & Arrow Boutique at 16257 Twp. Rd 675, just south of Plamondon or shop the online store at: https://straightandarrowboutique.ca/